QUESTIONNAIRE DESIGN AND CONTENT

-- Kimberlite works collaboratively with survey sponsors to determine the overall objectives of the research.  Sponsors have the opportunity for their subject matter experts to work directly with the Kimberlite team to recommend key questions, issues or technologies they would like to see addressed.  The questionnaire will use a combination of quantitative and qualitative methodologies to provide a depth of richness and insight. 

SURVEY SAMPLE SIZE AND DESIGN

-- Kimberlite’s database is constantly updated and contains thousands of managers, engineers, geoscientists and other subject matter experts within the selected organizations who are actively involved in the selection of suppliers for drilling, completion, production, geophysical and subsea equipment & services.  We work closely with the survey sponsors to design a geographical sample distribution that best represents the actual market.  A detailed sample distribution with specific targeted operators by region will be shared prior to the start of data
 

collection.  Survey sponsors are asked to provide contacts of active users as well as prospects.  The submitted contacts will be integrated with Kimberlite resources to compile the slate of candidates to be interviewed.  These contacts will never be shared outside of Kimberlite and our interviewing staff will not have any knowledge regarding which sponsor provided any individual contact.  Depending on the topic, anywhere from 150-400 interviews will be targeted in order to get the desired mix of IOC’s and NOC’s on a worldwide basis.

DATA COLLECTION AND INTERVIEWING PROTOCOL

-- The interview process will begin as soon as the sample distribution is finalized and sponsors have approved the questionnaire.  Our research center is staffed with industry professionals that are industry trained and kept abreast of the latest industry news trends.  An in-depth briefing is conducted with the Kimberlite interviewing staff prior to each project.  Each respondent will be properly qualified to participate in the research as a key decision maker, subject matter expert or involved in the selection of products or services being investigated.  The survey will use telephone interviews to capture the responses of key customers and prospects and the respondents are told that their personal anonymity is assured and will not be published or disclosed publicly.

DELIVERABLES

-- After data collection and quality checks, Kimberlite will compile and analyze the data, prepare a comprehensive set of graphs with regional segmentation and deliver a printed and bound report as well as an electronic version.  The electronic version allows users to leverage Kimberlite’s proprietary interactive software to slice and dice the data however desired and perform customized analyses.  A personal presentation of the results with a follow up Q&A session will give your team the opportunity to further drill down into the issues that uniquely effect your organization.