Performance and Economics Matters for Oil and Gas Service Companies

When we analyze the global oilfield services market, it's clear that the idea of commoditization is far from accurate. Regional differences are critical, and understanding how to segment your customers needs can drive success and profitability.

In North America, we see a blend of operators needs driven by varying factors—some by technology, others by price, and many by service quality. However, when we shift focus to the international land and offshore arenas, regions the story changes significantly.

📊 Kimberlite voice of customer data reveals that 72% of operators in international and offshore markets most heavily value technology in their recommendation of an oilfield services supplier. These operators value the operational advantages that advanced equipment and products provide, and they exhibit strong loyalty to companies that can deliver cutting-edge solutions.

💡 Best-in-class technology providers have aligned themselves with this tech-driven customer base, positioning themselves as premium suppliers. Their performance not only surpasses their peers, but they are also able to command higher pricing by addressing the specific needs of these technology-focused operators.

✅ Why it matters: In these markets, technology differentiation isn’t just a competitive advantage—it’s a necessity. Companies that invest in and showcase the operational benefits of their advanced equipment are reaping the rewards with elevated pricing power and deeper customer loyalty.